Problems of social media posts:

1. Low shelf life of post - social media attracts a lot of information and your post of today is buried in other posts that come after it. Also readers don't scroll too far back to access your post. Facebook like applications are not good at searching through earlier posts and your post is then effectively lost.

2. People don't remember your post and can't contact you when they actually have a need for food item you make and being busy they don't scroll back in history to find your post.

3. Needs repeated postings on social media - As your post gets buried by the newer posts by others you have to repeatedly post about your creation. On the other hand, people don't remember your earlier post and hence you see posts about "Need recommendations for birthday cakes in ..." every so often on social media.

4. Posts are not location specific as a result people don't pay attention to these posts. No point in reading about great murukku made by someone in Hadapsar when the person stays in Aundh and is unlikely to travel to Hadapsar to pick up your murukku.

Benefits of Khojpal:

1. Buyer need not remember your contact details - A person in your locality will not remember the post about birthday cakes when she actually needs it but will remember that you are on Khojpal and can find you when needed.

2. Impulse buyers can find you when buyers in your locality are searching for a different item, they will see your creation and may contact you to buy on impulse, like chocolates kept on the checkout counter at Reliance Mart prompt user to buy them.

3. 1-Click phone call by buyer - Just as you see "Pamphlet" button on your announcement, the reader of your announcement sees "Call" button. Using this button she can directly call you to buy your product or visit you.

4. User likes indicate that people love your product. Khojpal posts can be liked by user to show how happy they are with your product. This is one more way your product can grow in locality.

5. How popular - You can view how many people have viewed your post and thus know whether you need to increase your word of mouth advertising.

6. Push notifications can be sent, for a small fee, to all viewers of the post or all people in your locality who are using Khojpal.

7. Mall effect A shop in the mall attracts more visitors than a shop on the road. Similarly your creation will be viewed by many in your locality when on Khojpal than when you promote it individually.

Complete information about your product and your contact details in beautiful Khojpal e-pamphlet shows your professionalism and creates positive impression about your product. The reader can store your e-pamphlet in the photo gallery and contact you when needed. The reader also realises that she can contact you using Khojpal app even if the e-pamphlet is lost.

Buyers for your product are mainly in your locality and hence you design poster by spending long hours. This time can be saved by our One-Click PDF feature.

The viewer of the poster realises that she can find you on Khojpal app even if she does not remember your details when she sees Khojpal designed poster in her housing society.

Khojpal is free to use for 2 months after signing up for posting in Homemade Food section and after the period of 2 months is over the fees are Rs 50 per month. To create a WhatsApp or PDF pamphlet costs a Rs 20 per product and any number of copies can then be printed or sent to any number of people. Both these costs are waived off for the first 2 months.

Install Khojpal app on your phone; login with your mobile number or Facebook account and then follow steps below or view this video.